European Carmakers Bet on Nostalgia
'/> </pattern> </defs> <rect width='1200' height='675' fill='url(%23g)'/> <rect width='1200' height='675' fill='url(%23dots)'/> <rect x='60' y='210' width='6' height='80' fill='%23f5a524'/> <text x='90' y='268' font-size='15' font-weight='900' letter-spacing='5' fill='%23f5a524'>MARKETS</text> <g font-family='Inter, Arial, sans-serif'> <text x='60' y='320' font-size='44' font-weight='800' fill='rgba(255,255,255,0.97)' letter-spacing='-0.5'>European Carmakers Bet on Nostalgia</text> <text x='60' y='620' font-size='14' font-weight='700' letter-spacing='3' fill='rgba(255,255,255,0.7)'>BLOOMBERG MARKETS · NEWSEZE</text> </g> </svg>)
Reinventing iconic cars is a smart way for European manufacturers to compete with China. Bloomberg Opinion columnist Chris Bryant explains how the Renault 5 electric car (that comes with an optional baguette basket) proves that nostalgia…
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