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HIGH-FLYERS: R739m sponsorship power play – the Boks are a big-bucks business

Newseze Wire·Mon, Sep 7, 10:24 PMWire: Daily Maverick
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HIGH-FLYERS: R739m sponsorship power play – the Boks are a big-bucks business

A social media comment on a screengrab of the Airlink-branded Spidercam suspended over the FNB Stadium pitch said it all: ‘South Africa is not a serious country’ – but Springbok rugby money is serious business, all R2.2bn of it.

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A social media comment on a screengrab of the Airlink-branded Spidercam suspended over the FNB Stadium pitch said it all: ‘South Africa is not a serious country’ – but Springbok rugby money is serious business, all R2.2bn of it. The story falls into Newseze's world desk and is being actively tracked by our editorial team. Calm framing, primary-source references, and respectful tone — every Newseze story is scored for drama and conspiracy before it reaches you. Worth knowing: Newseze refreshes its newsroom every hour and flags fast-moving local and breaking news as it develops. Watch this page for updates. Reporting: Daily Maverick.
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